Glidek

2D Animation

Our client challenged us to produce a motion graphics video about their newly developed software: GLIDEK. The briefing was to make a video that explained the software and its appeal to the regular consumer.
We created the script and the character first, but we tried to let the ideas flow, adding lots of small details and challenging us to try new motion techniques in an attempt to make the video informative and laid-back, at the same time.
Check out the full project at : behance.net/gallery/33456903/Glidek
Concept, illustration and Animation by Favo Studio.
Audio by Carlos Geraldes.